WHO WE ARE
XS Promotions is an alternate Sports Marketing and Events Company. We are Passionate and independent, our diverse and talented team use, their industry knowledge and extensive network to design, develop and deliver some of the world's most innovative and spectacular experiences, events and brand activation campaigns.
XS GROUP operates and thrives across 3 main divisions:
1) Events & Experiences - Producing inspirational and world leading sports and lifestyle activations.
2) XS Digital - Creating custom content – strategic, designers & creative thinkers - As media pioneers we run highly successful social media publishing business offering social media management, content creation, advertising and sponsorship solutions for brands, events and destinations.
3) XS Drift - Learn to drift courses/ school and corporate 'day out' experiences
4) Food 'n Beverage - packaging tastebud friendly foodtruck experiences into the ultimate RocoGo meal...
XS GROUP activate over 75 events each year and with an average reach of 1 million video views, our brand marketing activities inspire, support and promote any project we are involved in.
INTERNATIONAL EVENTS, ACTIVATIONS & EXPERIENCES
www.xspromotions.co.za
www.xsdrift.co.za
www.supadrift.co.za
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DIGITAL CONTENT
www.xsdrift.co.za
SOCIAL MEDIA MANAGEMENT
For destinations, brands, and sports series we offer a holistic social media management service. We cover strategy, planning, content production and day to day social media management. Operationally on behalf of clients, we can use multiple tools and strategies to maximise their social media outcomes. Our operational expertise and deep social platform experience means we can leverage the knowledge we bring from running our own successful social network to optimise and grow our client's social from engagement to fan base and following. We have an experienced team of channel managers, social producers, editors and curators - specialists who work in social daily - that we can bring to any project, including using the full scale of the EXTREME social network to help drive audience and promotion for our clients. |
FOOD 'N BEVERAGE
FOODTRUCK
www.facebook.com/RocoGoFoodtruck
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ABOUT US
XS PROMOTIONS' marketing design aims to reach passionate people. These young passionate people populate the markets of the future, while having a tremendous amount of discretionary spending power today.
They also have a huge influence on all purchases. Almost all consumer brands being launched (as well as existing brands) need to engage in community-based marketing campaigns if they want to create brand loyalty and long-term success for this giant demographic. We have a wealth of experience in planning and implementing marketing campaigns and associative events or activations.
We recognize that today's young people have very strong opinions about things affecting their lives and want to be heard.
We also realize they are very cognizant of overt marketing efforts, and often require a specific marketing approach.
Our market is immensely diverse; being multi-cultural, mixed ages and completely street credible…
They also have a huge influence on all purchases. Almost all consumer brands being launched (as well as existing brands) need to engage in community-based marketing campaigns if they want to create brand loyalty and long-term success for this giant demographic. We have a wealth of experience in planning and implementing marketing campaigns and associative events or activations.
We recognize that today's young people have very strong opinions about things affecting their lives and want to be heard.
We also realize they are very cognizant of overt marketing efforts, and often require a specific marketing approach.
Our market is immensely diverse; being multi-cultural, mixed ages and completely street credible…
IF YOU'RE NOT LIVING ON THE EDGE, THAN YOU ARE TAKING UP TOO MUCH SPACE!
HISTORY/ACCOLADES
In 2004, XSP was the flagship and pioneer for action (extreme) sports eventing/activations in South Africa;
2002, XSP became the first company in South Africa to host the Vert Games - a local multi-sports event spanning 4 x days with over 25,000 event visitors.
2004-2011, First privately-owned Company to purchase and operate a Cableski Resort in South Africa
International Events
Other Local/International
2002, XSP became the first company in South Africa to host the Vert Games - a local multi-sports event spanning 4 x days with over 25,000 event visitors.
2004-2011, First privately-owned Company to purchase and operate a Cableski Resort in South Africa
International Events
- 2005, First company to build a concept around wake-sports and host a RedBull International Wakeboard event in South Africa - Redbull NightSlider
- 2008 Master of Dirt FMX International (RSA) Event Organiser
- 2006-2011 First company (South African) to manage and operate the PepsiCo MountainDew Action Sports Skate and FMX Tour and X-Games (ESPN) in Dubai and Abu Dhabi, UAE
- 2009-2011 MpH (BBC) Live Tour - Freestyle Moto-X & Drift Activations and Driver in Live Show
- 2012 - 2015 First Company to manage/operate an International action sports event and tour for MountainDew (PepsiCo) in Saudi Arabia
- 2012 - 2015 TopGear Live (BBC) Tour South Africa - Drift Activations and Driver in Live Show
- 2015-2019 First Company to manage/operate the PepsiCo MountainDew tour in Pakistan (Dew Moto-Exrtreme)
- 2017-2018 Only Company in South Africa to host and manage with Monster Energy International (Ken Block) Gymkhana GRiD World Finals
- 2019 Monster Jam Tour South Africa - Operations & Management of various show entities
Other Local/International
- 2004 FIA Moto-X World Championship Rounds and 2005 IFMXF World Tour in South Africa
- 2009 - present SupaDrift Series National Championship organiser and owner (www.supadrift.co.za)
- 2012-2017 Spring Break Sun City - Action Sports Activations Organiser Multiple AutoShows/OEM launches every year since 2007; managed and operated activations and events like: Johannesburg International Motorshow
- Cape Town International Motorshow
- Durban Motorshow
- *Year on year up to 20 x corporate events using motorsports as a vehicle for entertainment and experience
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MULTI-MEDIA, MARKETING & CREATIVE Encompassing action sports, digital, music and art, it is fuelled by passion and creativity. EXIST TO INSPIRE. Our digital multi-media network delivers engaging content, in millions of people watch, engage and share our content. XS Digital and the team of experts provide consumers with significant product user experiences, experiential marketing creates these user experiences in the hopes of driving sales. Going far beyond traditional media i.e. social media, XS Digital and its platforms increase impact with the consumer, increase effectiveness for the brand, and increase return on marketing investment. As media pioneers we run a highly successful social media publishing business offering social media management, content creation, advertising and sponsorship solutions for brands, events and destinations.Posting and producing captivating action and adventure sports, travel and lifestyle entertainment daily for our highly engaged social community of approaching 20 million fans, we hit over 200m video views every month and recorded more than 2 billion video views in 2022. Created by the founders of the Extreme Sports Channel our collection of social, digital and FAST channels deliver shows, clips and live events when and where our viewers want it and are accessed through all the leading social media networks, connected TV platforms and mobile apps. Join our growing e-business (Digital Management) and micro-agency, where we are helping you with your social and viral content creation and distribution. 
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MULTIMEDIA
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MEET THE TEAM
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Mikey SkeltonCo-Founder & Marketing DirectorOriginally a chiropractic student, Mikey decided to follow his passions and set his goals on living the lifestyle of his loved sports codes. Mikey has been a founder of XS Promotions and its new business since its inception (2001). He currently is a shareholder with Jim McFarlane (co-founders) and is not only involved in the development of action sports in SA, but is a keen participant of drifting, wakeskating and is a competitive drifter when he has spare time available.
Mikey is heavily entrenched in the marketing of the business whilst enforcing the sales department. |
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Jim McFarlaneCo-Founder & Sales DirectorJim comes from a sports marketing background. Formally a IMG employee, Jim decided to also follow his background and passions and is a co-founder of XS Promotions. Jim was a springbok water skier and still participates in wakeboarding, drifting and other extreme past times. He is currently in charge of the Finances and heads up Sales. His experience in events marketing and concurrent activations whilst maintaining more than a decade of experience has more than spearheaded the success of the business as a whole.
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TV SERIES...DRIFTFARI SEASON 2
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CATCH UP: DRIFTFARI CLICK THE YOUTUBE ICON |
EVENTS & EXPERIENCES
The XS Group create iconic and extraordinary extreme & adventure sports events and festivals, experiences and activations
We have more than 20 years’ experience in the entertainment, action sports and lifestyle industry. We create and produce extraordinary live events and festivals in sports we are passionate about and we share our expertise, whether that’s creating bespoke stunts and activations for other clients, helping tourism destinations plan their long term event strategies or providing our experienced event management services to those who need it.
Most importantly, we deliver experiences that inspire and motivate, push physical limits, bring brands to life, make people laugh, cheer and celebrate.
XS Promotions act as booking agents for the following extreme sport demonstrations. All the action sports below can be experienced and activated at corporate venues, offices and various shopping centres. We have a decade of experience and have activated all over the world. Our mobile rigs make it easy and well worth it when it comes to bringing the action to you. For your next extreme experience and function or for a fair-valued quote, please get hold of us on [email protected]
We have more than 20 years’ experience in the entertainment, action sports and lifestyle industry. We create and produce extraordinary live events and festivals in sports we are passionate about and we share our expertise, whether that’s creating bespoke stunts and activations for other clients, helping tourism destinations plan their long term event strategies or providing our experienced event management services to those who need it.
Most importantly, we deliver experiences that inspire and motivate, push physical limits, bring brands to life, make people laugh, cheer and celebrate.
XS Promotions act as booking agents for the following extreme sport demonstrations. All the action sports below can be experienced and activated at corporate venues, offices and various shopping centres. We have a decade of experience and have activated all over the world. Our mobile rigs make it easy and well worth it when it comes to bringing the action to you. For your next extreme experience and function or for a fair-valued quote, please get hold of us on [email protected]
SD was introduced to the motorsports market in 2010. After 2 x incredible events in the 2010 season and after ironing out teething problems, a proven business entertainment model is in place.
The SupaDrift Series is the official National Championship and is the premier drift event in South Africa and caters for not only great motortainment but has established a full blown ATL marketing profile maximizing the Drift profile in general. In 2023, a new SD Series makes its way into the market, SD JAM; and its certainly turning heads....new rules, new platform for competition and a new game! www.supadrift.co.za |
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XS PROMOTIONS - OFFICIAL PROMOTER OF GYMKHANA GRiD 2017/18
The Gymkhana GRiD course itself features obstacles associated with the many sponsors of the series including a giant race seat, plus cones, tyres, barrels and a K-rail; which the drivers manoeuvre around with the least amount of mistakes. Drivers must perform reversals, 180-degree spins, 360-degree spins, parking boxes, figure 8s and other advanced manoeuvres. Drifting is also encouraged where helpful or necessary. The head-to-head rounds comprise of two runs, with competitors seeded according to their individual qualifying times. The slower driver will be eliminated, with the quicker driver progressing through to the next round. The eventual winner of each class will take on the head Hoonigan in Charge Ken Block (AWD) and his chosen pro team mate (RWD) at the last races of the event. A true motorsport without rival, Gymkhana GRiD’s blends drifting, drag racing, and physical driving skill with mental agility. www.gymkhanagrid.com |
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XS STUNT SHOWS are the pinnacle of all motortainment theatre shows...its a stunt show with all the stunt bells and whistles. This event showcases extreme motorvehicle manoeuvres/stunts that will blow onlookers minds. Stunts and skills are performed at high speeds, whereas the action never stops. As, with all of XS Promotions events and shows, the excitement never stops and the comedy of extreme skill and talent will leave you mouth open wide!!
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FREESTYLE MOTO-X |
CONCEPT STUNTS - DRAG BURN OUTS ... |
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Freestyle Moto-X has always been a crowd pleaser, a big hitter and a sensory overload activation that'll leave your jaw hanging on the floor. High flying daredevils throwing huge tricks like tsunami's and backflips at 2,5 stories up in the air...that description will speak for itself and get you keen to host FMX at your event!
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Concept stunts incorporate and array of different motorsports codes and include Supercars, drag cars and a host of modified machines to do burnouts and stunts that will create hype and boost your event exponentially! Even, the occasional helicopter is brought in to blow the crowds away!
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DRIFTING STUNTS |
TRIALBIKE STUNTS |
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Drifting has been described as the worlds fastest growing motorsport and our stunt drift team certainly know how to shred tyres and create hype with our V8 Chevrolet powered motorvehicles; you will be thrilled! ...guaranteed!
www.xsdrift.co.za |
Trialbikers are able to climb rockfaces, cliffs and other obstacles; our guys do the same with their mobile trailers which play host to some of these insane irregular surfaces and inclinations...excuse the pun!
Our riders are the best in the country and will shake up your event with gravity defying bike control! |
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SPINNING STUNTS
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The XS spinners are certainly a crowd pleaser and aim to entertain and showcase talent that is homegrown and in a motorsport which was started in Kimberley, Northern Cape...The pilots and the co-pilots of these box BMW's will leave you with mouth open wide!
www.xsdrift.co.za |
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MOUNTAIN DEW MOTO EXTREME ACTIVATION - PAKISTAN
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CLIENTS AND PARTNERS
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