XS GROUP - WHO WE ARE
Headquartered in Johannesburg, South Africa, the XS GROUP serves its clients with a multinational presence. Passionate and independent, our diverse and talented team use, their industry knowledge and extensive network to design, develop and deliver some of the world's most innovative and spectacular experiences, events and brand campaigns.
XS GROUP operates and thrives across 3 main divisions:
1) Events & Experiences - Producing inspirational and world leading sports and lifestyle events, activations and experiences.
2) Digital Media & Marketing - Creating unforgettable digital campaigns (social media & content) alongside innovative brands.
3) Food 'n Beverage - packaging tastebud friendly mealkits and foodtruck experiences into the ultimate happy meal!
XS GROUP activate over 100 events each year and with an average reach of 10+ million video views, our brand marketing activities inspire, support and promote any project we are nvolved in.
XS GROUP operates and thrives across 3 main divisions:
1) Events & Experiences - Producing inspirational and world leading sports and lifestyle events, activations and experiences.
2) Digital Media & Marketing - Creating unforgettable digital campaigns (social media & content) alongside innovative brands.
3) Food 'n Beverage - packaging tastebud friendly mealkits and foodtruck experiences into the ultimate happy meal!
XS GROUP activate over 100 events each year and with an average reach of 10+ million video views, our brand marketing activities inspire, support and promote any project we are nvolved in.
INTERNATIONAL EVENTS & EXPERIENCES
www.xspromotions.co.za
www.xsdrift.co.za
www.supadrift.co.za
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DIGITAL MEDIA
www.smokefactory.co.za
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FOOD 'n BEVERAGE
www.fooble.biz
MOBILE
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ABOUT US
XS PROMOTIONS' marketing design aims to reach young people. These young people populate the markets of the future, while having a tremendous amount of discretionary spending power today.
They also have a huge influence on all purchases. Almost all consumer brands being launched (as well as existing brands) need to engage in young persons marketing campaigns if they want to create brand loyalty and long-term success for this giant demographic. We have a wealth of experience in planning and implementing young persons marketing campaigns and associative events or activations.
We recognize that today's young people have very strong opinions about things affecting their lives and want to be heard.
We also realize they are very cognizant of overt marketing efforts, and often require a specific marketing approach.
Our market is immensely diverse; being multi-cultural, mixed ages and completely street credible in all urban settings…
They also have a huge influence on all purchases. Almost all consumer brands being launched (as well as existing brands) need to engage in young persons marketing campaigns if they want to create brand loyalty and long-term success for this giant demographic. We have a wealth of experience in planning and implementing young persons marketing campaigns and associative events or activations.
We recognize that today's young people have very strong opinions about things affecting their lives and want to be heard.
We also realize they are very cognizant of overt marketing efforts, and often require a specific marketing approach.
Our market is immensely diverse; being multi-cultural, mixed ages and completely street credible in all urban settings…
IF YOU'RE NOT LIVING ON THE EDGE, THAN YOU ARE TAKING UP TOO MUCH SPACE!
MULTIMEDIA
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MEET THE TEAM
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Mikey SkeltonCo-Founder & Marketing DirectorOriginally a chiropractic student, Mikey decided to follow his passions and set his goals on living the lifestyle of his loved sports codes. Mikey has been a founder of XS Promotions and its new business since its inception (2001). He currently is a shareholder with Jim McFarlane (co-founders) and is not only involved in the development of action sports in SA, but is a keen participant of drifting, wakeskating and is a competitive drifter when he has spare time available.
Mikey is heavily entrenched in the marketing of the business whilst enforcing the sales department. |
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Jim McFarlaneCo-Founder & Sales DirectorJim comes from a sports marketing background. Formally a IMG employee, Jim decided to also follow his background and passions and is a co-founder of XS Promotions. Jim was a springbok water skier and still participates in wakeboarding, drifting and other extreme past times. He is currently in charge of the Finances and heads up Sales. His experience in events marketing and concurrent activations whilst maintaining more than a decade of experience has more than spearheaded the success of the business as a whole.
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TV SERIES...DRIFTFARI 2020 (MMXX)
CATCH UP: MMXX DRIFTFARI
CLICK THE YOUTUBE ICON |
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EVENTS & EXPERIENCES
The XS Group create iconic and extraordinary extreme & adventure sports events and festivals, experiences and activations
We have more than 20 years’ experience in the entertainment, action sports and lifestyle industry. We create and produce extraordinary live events and festivals in sports we are passionate about and we share our expertise, whether that’s creating bespoke stunts and activations for other clients, helping tourism destinations plan their long term event strategies or providing our experienced event management services to those who need it.
Most importantly, we deliver experiences that inspire and motivate, push physical limits, bring brands to life, make people laugh, cheer and celebrate.
XS Promotions act as booking agents for the following extreme sport demonstrations. All the action sports below can be experienced and activated at corporate venues, offices and various shopping centres. We have a decade of experience and have activated all over the world. Our mobile rigs make it easy and well worth it when it comes to bringing the action to you. For your next extreme experience and function or for a fair-valued quote, please get hold of us on info@xspromotions.co.za
We have more than 20 years’ experience in the entertainment, action sports and lifestyle industry. We create and produce extraordinary live events and festivals in sports we are passionate about and we share our expertise, whether that’s creating bespoke stunts and activations for other clients, helping tourism destinations plan their long term event strategies or providing our experienced event management services to those who need it.
Most importantly, we deliver experiences that inspire and motivate, push physical limits, bring brands to life, make people laugh, cheer and celebrate.
XS Promotions act as booking agents for the following extreme sport demonstrations. All the action sports below can be experienced and activated at corporate venues, offices and various shopping centres. We have a decade of experience and have activated all over the world. Our mobile rigs make it easy and well worth it when it comes to bringing the action to you. For your next extreme experience and function or for a fair-valued quote, please get hold of us on info@xspromotions.co.za
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SUPADRIFT SERIES
SD was introduced to the motorsports market in 2010. After 2 x incredible events in the 2010 season and after ironing out teething problems, a proven business model is in place. The SupaDrift Series is the official National Championship and is the premier drift event in South Africa and caters for not only great motortainment but has established a full blown ATL marketing profile maximizing the Drift profile in general. www.supadrift.co.za |
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GYMKHANA GRiD - SOUTH AFRICA
XS PROMOTIONS - OFFICIAL PROMOTER OF GYMKHANA GRiD 2017/18 - The Gymkhana GRiD course itself features obstacles associated with the many sponsors of the series including a giant race seat, plus cones, tyres, barrels and a K-rail; which the drivers manoeuvre around with the least amount of mistakes. Drivers must perform reversals, 180-degree spins, 360-degree spins, parking boxes, figure 8s and other advanced manoeuvres. Drifting is also encouraged where helpful or necessary. The head-to-head rounds comprise of two runs, with competitors seeded according to their individual qualifying times. The slower driver will be eliminated, with the quicker driver progressing through to the next round. The eventual winner of each class will take on the head Hoonigan in Charge Ken Block (AWD) and his chosen pro team mate (RWD) at the last races of the event. A true motorsport without rival, Gymkhana GRiD’s blends drifting, drag racing, and physical driving skill with mental agility. |
www.gymkhanagrid.com
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XS STUNT SHOWS are the pinnacle of all motortainment theatre shows...its a stunt show with all the stunt bells and whistles. This event showcases extreme motorvehicle manoeuvres/stunts that will blow onlookers minds. Stunts and skills are performed at high speeds, whereas the action never stops. As, with all of XS Promotions events and shows, the excitement never stops and the comedy of extreme skill and talent will leave you mouth open wide!!
First, there will be a classroom review of the basic idea when it comes to motorized stunting... Then there will be more intense driving time in a spectacular show!
On the track and in the show:-
First, there will be a classroom review of the basic idea when it comes to motorized stunting... Then there will be more intense driving time in a spectacular show!
On the track and in the show:-
- Forward/Reverse slalom at high speeds - single and multiple cars
- Freestyle Moto-X demos and shows amongst the 4-wheel mayhem
- Multiple car high speed manoeuvres and parking skills
- 2-3 car drift chase
- High speed drifts / 180's / 360's
- J-turns, burn outs and parallel parkings
- Bikes, Trialbikes, Drags and more...!
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FREESTYLE MOTO-X |
CONCEPT STUNTS - DRAG BURN OUTS ... |
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Freestyle Moto-X has always been a crowd pleaser, a big hitter and a sensory overload activation that'll leave your jaw hanging on the floor. High flying daredevils throwing huge tricks like tsunami's and backflips at 2,5 stories up in the air...that description will speak for itself and get you keen to host FMX at your event!
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Concept stunts incorporate and array of different motorsports codes and include Supercars, drag cars and a host of modified machines to do burnouts and stunts that will create hype and boost your event exponentially! Even, the occasional helicopter is brought in to blow the crowds away!
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DRIFTING STUNTS |
TRIALBIKE STUNTS |
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Drifting has been described as the worlds fastest growing motorsport and our stunt drift team certainly know how to shred tyres and create hype with our V8 Chevrolet powered motorvehicles; you will be thrilled! ...guaranteed!
www.xsdrift.co.za |
Trialbikers are able to climb rockfaces, cliffs and other obstacles; our guys do the same with their mobile trailers which play host to some of these insane irregular surfaces and inclinations...excuse the pun!
Our riders are the best in the country and will shake up your event with gravity defying bike control! |
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SPINNING STUNTS
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The XS spinners are certainly a crowd pleaser and aim to entertain and showcase talent that is homegrown and in a motorsport which was started in Kimberley, Northern Cape...The pilots and the co-pilots of these box BMW's will leave you with mouth open wide!
www.xsdrift.co.za |
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MOUNTAIN DEW MOTO EXTREME ACTIVATION - PAKISTAN
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MEDIA, MARKETING & CREATIVE
Encompassing action sports, digital, music and art, it is fuelled by passion and creativity.
EXIST TO INSPIRE.
Our digital media network delivers engaging content, in millions of people watch, engage and share our content.
Smoke Factory and the team of experts provide consumers with significant product user experiences, experiential marketing creates these user experiences in the hopes of driving sales. Going far beyond traditional media i.e. TV, print, or radio, experiential marketing creates increased impact with the consumer, increased effectiveness for the brand, and increased return on marketing investment.
What are your clients most valuable commodity? Their time. And in direct marketing the clients are spending their leisure time, which is arguably even more precious. The simplest and most obvious tactic - tell the world what you are up to! ‘Interactivity’...
Join our growing e-business (Digital Management) and micro-agency, where we are helping you with your social and viral expertise as developed over 15 years
Encompassing action sports, digital, music and art, it is fuelled by passion and creativity.
EXIST TO INSPIRE.
Our digital media network delivers engaging content, in millions of people watch, engage and share our content.
Smoke Factory and the team of experts provide consumers with significant product user experiences, experiential marketing creates these user experiences in the hopes of driving sales. Going far beyond traditional media i.e. TV, print, or radio, experiential marketing creates increased impact with the consumer, increased effectiveness for the brand, and increased return on marketing investment.
What are your clients most valuable commodity? Their time. And in direct marketing the clients are spending their leisure time, which is arguably even more precious. The simplest and most obvious tactic - tell the world what you are up to! ‘Interactivity’...
Join our growing e-business (Digital Management) and micro-agency, where we are helping you with your social and viral expertise as developed over 15 years
CLIENTS AND PARTNERS
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